MAC's iconic lipstick has been maxed out to give lips more with a silky-matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Get more color with full-coverage, pigment-rich payoff in MAC's widest range of 39 artist-approved shades. Get more comfort with a creamy blend of coconut oil, shea butter and cocoa butter that conditions and nourishes lips. Get more care with instant and eight-hour moisture. Get more longwear with 12 hours of non-fading, long-lasting color that leaves lips looking visibly fuller from the very first ultra-vibrant glide. Get a more luxe look with a high-shine packaging design on the outside and MAC-embossed bullet on the inside. The iconic matte lipstick that changed the world you live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will). WHAT IT IS: A silky-matte lipstick with full-coverage, pigment-rich color and 12 hours of comfortable wear WHAT IT DOES: Conditions and nourishes lips; immediate and 8-hour moisture; comfortable formula; lips look visibly fuller (12 hours); long wearing and color true (12 hours); non-feathering and non-bleeding (12 hours); non-flaking and non-caking (12 hours) HOW TO USE: Apply directly to lips Pro Tips: Define lips with a lip pencil; layer on lip gloss for a high-shine finish; dab lipstick on cheeks for a monochromatic pop of color USE WITH: MAC Lip Pencil MAC Lipglass MAC Hyper Real Fresh Canvas Cleansing Oil